"Races are won and lost at the start ... Learn to WIN!"
We need to get a good start in everything we do. If not, we are forced to play catch-up from a disadvantage. In swimming, a bad start can cost seconds, or the whole race. Yet even a "fast" start isn't necessarily a "good" start.
To advance the sport of swimming by defining, improving and refining racing-start techniques for competitive swimmers of all ages and all levels of competition. To provide state-of-the-art resources, tools, and training for swimmers and coaches. And to become the standard start-dive technique and training system for the elite swim teams of the world.